• The Strategy Session for Therapists & Others
How I Went Viral on TikTok & Instagram as a Therapist
(And How You Can Too)
If you're a therapist or other profession who keeps hearing "you should be on social media"... but you have no idea where to start
This Strategy Session Will Show You How to Grow Your Practice Online (Without Burning Out or Selling Your Soul to the Algorithm)
Instant Access · Q&A Section Included
Melissa Divaris Thompson, LMFT Featured In
I FEEL YOUR PAIN
You're a great therapist or business owner. You know you could help so many more people if they could just find you.
But every time you think about TikTok or Instagram, you freeze.
Maybe you've posted a few times and got zero traction.
Maybe you're worried about saying the wrong thing or becoming one of those "cringe" therapy accounts everyone makes fun of.
Maybe you're just exhausted at the thought of learning another platform when you're already buried in client notes, paperwork, and trying to have a life.
And meanwhile, you're watching other therapists blow up online. Building waitlists. Getting speaking gigs. Landing brand deals. Growing practices that feel full and sustainable.
You wonder: What do they know that I don't?
Here's what I know for sure: You don't need more time. You don't need to be "good at social media."
You just need to find right strategy.
THERE'S A SOLUTION
Going viral isn't about luck
The Psychology Behind Viral Content
It's about understanding the psychology behind what makes people stop scrolling.
When I figured this out, everything changed. My content started reaching millions. My practice filled up. I started getting invited to podcasts, partnerships, and paid opportunities I never imagined.
And I'm going to share with you how I did it...
Because here's the truth: The therapists who are growing right now aren't the ones with the biggest budgets or the most free time.
They're the ones who learned how to show up, say the right thing, and build a presence that attracts the people they're meant to help.
That can be you
I Was Exactly Where You Are
(And I Found a Way Through)
A few years ago, I was exactly where you are.
I had a private practice in NYC. I was great at what I did. But I kept hearing "you should be on TikTok" and had absolutely no idea how to make that happen.
I felt behind. Overwhelmed. Worried about doing it wrong.
Then I found a strategy that worked. I started creating content that connected. My videos on relationships, conflict repair, and emotional safety reached over million of views.
My practice filled up. Opportunities I never dreamed of started showing up in my inbox.
And I realized: if I could do this, other therapists could too.
That's why I created this webinar. Not to teach you theory or give you vague advice like "just be consistent." But to show you the exact system I used to go from invisible to everywhere - and how you can use it to grow your practice sustainably.
I'm Melissa Divaris Thompson, LMFT
A couples therapist, group practice owner, educator, and creator based in NYC.
I've spent years sitting with couples in the hardest moments of their relationships. I built Embracing Joy Psychotherapy to help people repair conflict, communicate better, and create emotional safety that lasts. I built Embracing Joy Consulting to help therapists!
THIS ISN'T ANOTHER "JUST BE CONSISTENT" PEP TALK
Most social media advice for therapists and other businesses is non existent
Either too vague ("just post valuable content!") or too overwhelming (here's 47 things you need to do every single day).
This session is a little different.
❌ I’m not going to tell you to “just be authentic” and leave you wondering why nothing changes.
✅ I’ll share what I’ve personally learned about content strategy, posting rhythms, and why certain videos connect while others don’t, based on my own experience growing online as a therapist.
❌ I’m not going to hand you a generic content calendar and send you on your way.
✅ I’ll walk you through how I think about hooks, storytelling, and showing up in a way that feels human, grounded, and aligned with the clients and opportunities you actually want to attract.
❌ And I’m not going to pretend there’s one magic formula.
✅ At the end, I’ll share a course that genuinely helped me understand the platform better and gave me a clearer framework for what to post and why. It’s a program I personally took and now recommend as an affiliate for therapists who want more clarity, confidence, and consistency as they grow their visibility.
WHAT'S INCLUDED IN THIS SESSION
When you register for this live webinar, you'll receive:
✓ The Psychology Behind Viral Content
The exact hooks, storytelling patterns, and emotional triggers that made my content explode (and how to use them as a therapist).
✓ The Sustainable Content Strategy
How to build a posting rhythm that grows your reach without taking over your life. No 10-posts-a-day hustle required. Find what works for you!
✓ The Authenticity Blueprint
How to show up as yourself (not a TikTok clone) and still get results. You don't need to follow trends you hate or dance to get seen.
✓ The Real Impact Reveal
What actually changed in my business after going viral - the clients, the income, the opportunities - and what I wish I'd known before it happened.
✓ Simple Systems You Can Use This Week
Step-by-step strategies to start building visibility, confidence, and a client waitlist that feels sustainable.
✓ Q&A Session Replay
Learn from the attendees' questions about content, platforms, and growth.
✓ Lifetime Access
Get lifetime access to this session so you can watch it again anytime, anywhere.
✓ Bonus: The Course That Changed Everything
At the end, I'll share the exact program that helped me go viral. The same course I took and now recommend. It's the step-by-step system that teaches therapists how to create viral content that builds authority and leads to paid opportunities.
WHAT YOU'LL WALK AWAY WITH
After you get your hands on this strategy session, you'll:
Finally understand what makes content go viral (so you can stop guessing and start creating with confidence)
Know exactly what to post to attract your ideal clients (without feeling salesy or cringe)
Have a clear roadmap for growing your practice through social media
Feel confident showing up online in a way that's authentic, ethical, and professional
Be able to create scroll-stopping hooks that make people stop, watch, and follow
Turn visibility into real opportunities - clients, collaborations, speaking gigs, and income streams you haven't tapped into yet
Stop feeling behind and start feeling like you're finally in the game
Build a sustainable content rhythm that works with your schedule (not against it)
⭐⭐⭐⭐⭐
Melissa’s webinar was genuinely so helpful - clear, practical, and not ‘cringe’ at all! She breaks down what actually makes content work and gives scripts you can use right away. I left feeling motivated and with a fresh perspective! Her strategy works!
- Talia
⭐⭐⭐⭐⭐
Taking Melissa’s course was super helpful as a therapist who wants to figure out what where to even start to think about how to use social media. I love how she uses her fun personality and honesty to give me the keys to try it out for myself. No gatekeeping just lots of fun and sharing. Thank you, Melissa for making this possible!!
- Andrea
HERE'S WHAT THIS STRATEGY COULD SAVE YOU
You could spend months (or years) trying to figure this out on your own. Posting randomly. Feeling frustrated. Wondering why nothing's working.
You could hire a social media manager for $2,000–$5,000 per month to handle it for you. (But they won't teach you the strategy, and you'll always be dependent on them).
You could invest in a comprehensive viral content course for $500–$2,000 to learn the full system. (Which I highly recommend, and I'll share the exact one I used at the end of this webinar).
Or you could spend 60 minutes and walk away with the strategies, psychology, and roadmap I used to grow from Zero to 745k+ followers on TikTok and Instagram.
This webinar is regularly priced at $375.
But I'm not going to charge you that.
SPECIAL OFFER
$375 $47
When you get the replay session today
That's way less than one hour of your time as a therapist. And it could be the strategy session that changes the trajectory of your practice.
Instant Access · Q&A Section Included
GET INSTANT ACCESS FOR $47If you've been sitting on the sidelines, wondering when it's going to be your turn to grow - this is your sign.
HERE'S WHY THIS IS WORTH YOUR TIME
I get it. You're busy. You're not sure if "one more thing" is worth your time.
But here's what I know: The therapists who invest in learning how to grow online are the ones who stop struggling to fill their practices. They're the ones who build waitlists. Who get invited to speak. Who create income streams beyond the therapy room.
And they didn't do it by accident. They learned a system. And then they used it.
To make this decision as easy as possible for you, here's what I'm offering:
Lifetime access to the strategy session
Q&A replay section so you can learn directly from therapists just like you
Practical, step-by-step strategies you can use immediately
The exact course recommendation that helped me go viral (no guessing, no trial and error)
This is 60 minutes that could change everything.
HOW TO GET ACCESS (IT TAKES 2 MINUTES)
STEP 1
Click the button below
Get instant acesss for $47.
STEP 2
Check your inbox
You'll receive instant confirmation with the link to the strategy session.
STEP 3
Watch the session
Set aside 60 minutes to watch the strategy session.
STEP 3
Walk away transformed
With a clear strategy, actionable steps, and the exact course that can take you from where you are to where you want to be.
EVERYTHING INCLUDED IN YOUR REGISTRATION
60-minute strategy session replay
The viral psychology breakdown (hooks, storytelling, emotional triggers)
Sustainable content strategy (no burnout required)
How to show up authentically and still get results
What actually changed in my business after going viral
Step-by-step systems you can use this week
Q&A replay with Melissa
Lifetime access to the session
BONUS: The exact viral content course I took and recommend
YOUR INVESTMENT TODAY
$375 $47
GET INSTANT ACCESS
HERE'S WHAT ELSE YOU MAY NEED TO KNOW
Frequently Asked Questions
Do I need to be on TikTok or Instagram already?
Will this be recorded?
Is this ethical for therapists?
What if I don't have time to post every day?
Will you pressure me to buy something?
Is this just for private practice therapists?
LAST CHANCE
Don't wait. Your ideal clients are already scrolling.
I get it. You're busy. You're not sure if "one more thing" is worth your time.
But here's what I know: The therapists who invest in learning how to grow online are the ones who stop struggling to fill their practices. They're the ones who build waitlists. Who get invited to speak. Who create income streams beyond the therapy room.
